Finding a line with a wide range, like the Schwarzkopf IGORA ROYAL Permanent Color Creme, is key to being able to nail your perfect color. “Too dark of a color will be hard to remove from the hair, and too light of a color can cause a 'hot root,’" says Dosso. “It will not cover any percentage of gray hair or lift color.”īefore buying a professional hair color, ask yourself whether the color you’ve selected is the proper level for your hair-you want to make sure it’s not too dark or too light. Meanwhile, semi-permanent hair color “should be used only for refreshing faded out ends and adding shine,” says Dosso. “Demi-permanent color will only cover a low percentage of gray-think someone who is just starting to get strands of gray that they want to cover. “If you have a high percentage of gray or want to lighten your natural hair color, you must use permanent color,” explains Dosso. What to Look for in a Professional Hair Color Brand Coverage Strength He is also the inventor of the midlight technique and brand ambassador for Redken.įelicia Dosso, hair colorist at Nunzio Saviano Salon in NYC. Matt Rez is a celebrity colorist who has worked with Kendall Jenner and Hailey Bieber. He has worked with many high-profile clients, including Miranda Kerr, Victoria Beckham, and Eva Longoria. Reece Walker is a bi-coastal celebrity colorist specializing in blond color work. And if you're not a pro but just like to know exactly what's being applied to your head, you can ask your stylist about a specific brand of treatment.Īhead are the best professional hair color brands available today. With this in mind, we rounded up standout options that, for the most part, are reserved for color specialists to consider using on their clients. "Pro hair color works on a level and tone system that only a professional knows how to formulate properly," he explains.
While salon-grade formulations are generally better quality than the over-the-counter variety, high-profile colorist Matt Rez warns against buying them if you're not a trained specialist.
"Depending on what kind of work I'm doing, I change up what I'm using," he tells Byrdie. Celebrity colorist Reece Walker says he uses a medley of professional brands.
In any case, if you want the best results, it's worth exploring higher-end formulas. Maybe you're a DIY dye veteran, a salon devotee, a professional stylist, or are new to the world of hair coloring.
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